www.inddist.com March 2018 / INDUSTRIAL DISTRIBUTION 9
three-to-five state-of-the-art DCs to fulfill orders across
North America to the independent distributor or blind
ship directly to the distributor’s customer. We enable
the independents to have a web store, print material
and marketing capabilities, but most importantly, a vast
MROP product offering. We match local strengths and
MH: And how about the Berskshire eSupply product
JB: We’re also going to expand our product portfolio
significantly. There are about 26 MROP product categories
in the industrial market. Our objective is to penetrate
each of these categories by providing online content for
the distributor’s e-commerce webstores. For all these
categories, we already have the data-attributes populated
down to the SKU level available for distributors to add
to their offering on their own private label webstore.
Currently there are over one million SKUs. Our goal is
to make sure the independents are supplied with a very
robust MROP product offering to complement their go-to-market strategies and to expand their reach.
MH: E-commerce has become such a vital tool for so
many industrial distributors, yet many smaller and mid-sized independents haven’t yet gotten on board, often
due to a lack of resources to do it in-house or capital to
buy a platform. How does Berkshire eSupply plan to help
distributors in this area? Can you walk me through how
that service works?
JB: We are providing a comprehensive e-commerce
channel for their customers to buy through while
removing the barrier of entry cost. It’s their website.
Berkshire has no access to their information. Our cloud-
based system allows for us to manage product content
and update each distributor’s webstore with product
updates and product expansions via the cloud. Today
we have over one million SKUs on the platform and are
aggressively expanding. Once they are uploaded to the
cloud, they are updated on the distributor’s platform
automatically. The system sends them an email saying
“these brands and SKUs were added for you” — It’s
MH: And what about ERP? Can distributors link their ERP
system to the e-commerce platform?