two years ago by beginning Red Hot Repair, in which
Rundle-Spence repairs water heaters, boilers, tankless
heaters and more as an enhancement to customers.
“It’s been an incredible success,” David Spence says of
Red Hot Repair. “A lot of our customers don’t have time
to go service those things, and they certainly don’t want
to call one of their competitors that might be a service
agent in our area. It’s really led us to put a push with our
salespeople to emphasize our services that set us apart.”
Another one of Rundle-Spence’s value-added offer-
ings is engineering, where a customer can get help with
a project’s design work — whether that involves boiler
sizing, tubing or piping layout, electrical schematics or
something else. The company says that service has bled
over into other markets and has allowed smaller custom-
ers that don’t have an engineering-savvy staff to pick up
a medium-sized project and have Rundle-Spence help
backfill expertise on the job site.
Rundle-Spence also offers fabrication from its shop
where it cuts threat, rolls grooved pipe and puts spools
of pipe together, another way of helping customers take
on bigger projects than they may have shied away from
without their own shop.
Another element that sets Rundle-Spence apart from its
larger competitors like HD Supply or Ferguson is the fact
that it serves contractor customers exclusively, whereas
most other large wholesalers also sell retail.
“We’ve always focused exclusively on the professional
contractor. We think that gives us an advantage with
loyalty,” David Spence says. “Other companies might be
spreading themselves thin by marketing to different types
Rundle-Spence’s service offering is apparent the
moment a customer calls in and immediately hears a
receptionist ask, ‘Plumbing, industrial or heating?’ That’s
because the company has product specialists in each area.
If someone calls in wanting an actuated valve, they won’t
get routed to someone who instead knows a lot more
about plumbing. They’ll get someone in industrial who
can ask all the right questions and provide answers.
Rundle-Spence’s transparency helps its customers, and
the company itself. Being upfront with the company’s
A look at the loading dock area inside
Rundle-Spence’s New Berlin, WI location. (ID photo)