www.inddist.com 16 INDUSTRIAL DISTRIBUTION / November/December 2015
that, the company recently reevaluated and redesigned
its website. The first thing WELD wants to accomplish is
to provide an information-based website – a hub where
people can see what’s going on in the industry, at WELD,
welding associations, and activities in the market.
“We want to be a knowledge center for people,” Musa
says. “We keep them in-the-know so they keep coming
back to us.”
The next phase of WELD’s digital overhaul is e-commerce. As of mid-October, the website doesn’t offer
online sales, but that is in the works. Management is currently evaluating customer needs and how the company
should do B2B sales.
“We want to provide that service for our customers,”
Musa says. “We need to adapt to do that. We want to
have customers log on, order what they need, get a
confirmation, and feel comfortable that it’s handled. We
don’t want to slap something together that doesn’t meet
their needs. We have the talent internally so that the
backbone and structure will come along nicely.”
In terms of physical expansion, it’s been an eventful
past six years for the company. Since 2009, it added its
10,000 square foot Fond du Lac Location, and expanded
its Milwaukee headquarters with a new warehouse
and renovated distribution center. Those upgrades and
further industrial gas sales success led to the acquisition
of Waukesha-based Repair Alloy, which later opened as
WELD’s fourth location in March. A grand-opening for
Waukesha is in the works as of mid-October.
Along the way, WELD received ALM Material Handling’s 2013 President’s Award as its Top Distributor of
The warehouse inside WELD’s Milwaukee, WI headquarters facility.