Which tactic would you consider very important for growth and
another harsh winter, as well as weak exports. That said,
the remainer of 2015 is expected to face growth of 3 percent. The outfit also predicts that Fed interest rate hikes
will hit in September, but will most likely be modest. This
suggests the remainder of 2015 could offer some great
prospects for steady revenues and growth opportunities.
So, if 77 percent plan to grow their revenues, how do
they plan to do it? For most, the primary growth tactic
will center on sales and marketing (Figure 3). This area
Low on the list of priorities is doing
business overseas, something only
one in ten said they considered very
important for growth and business
was pinpointed by 56 percent of respondents, who were
permitted to “check all that apply.” Other key areas in-
clude improving or redesigning the company website (48
percent); selling more via the web (47 percent); and add-
ing product lines (46 percent). Low on the list of priorities
is doing business overseas, something only one in ten said
they considered very important for growth and business
development. These goals are fairly well in line with what
was reported in the past two years, though global expan-
sion has dropped two points from the 12 percent who
reported this was a growth strategy in 2014 and 2013.
Finally, we asked our audience to best describe their
timelines for receivables, and:
• 4 percent said < 15 days.
• 17 percent said 16-30 days.
• 40 percent said 31-40 days.
• 30 percent said 41-50 days.
• 8 percent said 61-90 days.
• 1 percent said 90 days or more.
The most notable shift from last year shows that a few
points from the 30 days or less category – along with a
few points from the 41-50 days category – seem to have
settled in the 31-40 days designation. This was the most
popular timeline for receivables identified last year, but it
applied to 34 percent of respondents.