The heart to make you profitable.
Carborundum Abrasives –
products. pricing. experience.
as “continue” or “go to the next page” in ways that com-
plete an e-commerce transaction without clarity that there
• All visitors should be advised of the consequences of
declining an order placement. A visitor who places an order
a pop-up screen) that they have lost all rights in and to the
prospective order (but are given a chance to reconsider!).
• It should be clear that the visitor acknowledges that he or
that there is a meeting of the minds between the parties.
The Import of Accurate Records
Just as with transactions completed by submission of a
purchase order, and issuance of an acceptance and invoice,
distributors and any other e-tailer should keep records of
notices, and other use of their website. Businesses should
be able to trace, from an evidentiary standpoint, each
step that the visitor took in completing a transaction, with
copies of the pages reviewed, and the choices made, by the
visitor/customer in completing a business transaction. So:
• Make sure that the website owner can prove a meeting of
the minds, including the visitor’s identity (without running
afoul of privacy laws).
other web pages in place at the time of the transaction:
• Ensure compliance with applicable legal retention policies
and/or those of the brick and mortar business of the e-com-
merce site owner.
• Ensure that the visitor can print and store a record of her
And finally, different industries and/or goods could dictate
lated in different ways (e.g., battery disposal).
For distributors who wish to discuss these issues, please contact me at 312-840-7004 or firstname.lastname@example.org.