cals. We also recently launched a redesign of our website, providing
the end user with the resources they need to stay ahead. The new
website highlights training resources, allows the end user to search
for IDC Independent Distributors in their area, and offers an “Ask
the Expert” feature that will connect the end user with the closest
IDC Independent Distributors and get the answer they need quickly.
There are more features that we will be adding to the website this
year. It is ever-evolving. Technology changes every day, and changes
the way we all do business. If you’re not keeping up, you’ll be left
Woodward: In a changing marketplace, Alliance has stayed focused
on the key growth drivers: product line expansion, enhanced marketing offerings, and increased use of technology. In the past year
alone, Alliance has introduced over 40 new vendors and doubled
our catalog and print marketing programs. On the technology
front, we’ve dramatically expanded our website and e-Commerce
offerings. Continued growth and development of these programs is
central to helping our distributors win in the marketplace.
Barfell: We’ve invested in our online platform and mobile applications and continue to evaluate key categories and develop new
commercial product vendors in order to stock the products most
relevant to the industries we serve. Building solid relationships with
our vendors has been critical to our ongoing success and they’ve
been great partners by ensuring we have the right mix of in-de-mand products. Providing a comprehensive vendor managed inventory offering is also now a necessity.
With the increasing demands on distributors to continually provide
value-added service to their customers, being able to offer affordable solutions that they could not easily develop on their own has
been extremely important. That includes the creation of print catalogs, flyers, e-Commerce platforms, consolidated billing, and many
other services they need to stay relevant to their customers.
Industrial Distribution: In 2000, we
saw the internet and e-Commerce
really kick off on the consumer side
of business. Why do you think the
B2B market has been lagging a little
Bailey: The consumer side of business educated the public on utilizing e-Commerce
purchasing. That’s the good news. The bad
news is consumer companies like Amazon.
com and eBay have raised the functional-ity bar so high that it is financially difficult
for the industrial market — with it’s lower
President of Alliance
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