In terms of the level of support you receive from your manu-
facturers-suppliers, how has it changed in the past year?
It’s gotten better
It’s gotten worse
It’s stayed the same
0 10 20 30 40 50 60
Which of the following have your suppliers offered as ways
to help reduce costs?
New product introductions
Reduced shipping fees/Drop shipping
Easier return policies/No stocking fees
0 5 10 15 20 25 30 35 40
and this could indicate a willingness to support or warranty their product as an added-value instead of just discounting to increase margins.
There is a fine line between price, quality, and service and support in the marketplace,
and it is not always easy to walk. This year, the number of respondents who said that their
relationship with their suppliers had gotten worse in the last year dropped another two
percentage points to just under ten percent, the lowest it has been since before the 2008
recession (see Figure 2, page 32). In addition, a total of thirty four percent of respondents
indicated that their relationship with their suppliers has gotten better over the last year,
a number slightly above last year’s data and a full ten percent higher than the data in
2011. The majority of respondents ( 56 percent) stated that their relationship remains
unchanged, a number that is slowly gaining each year.
One major component of the relationship is the level of support received by distributors from their suppliers (Figure 3). The number of respondents who indicated that the
level of support they were receiving had risen in the past year is up six percentage points
this year to 31 percent. Respondents who stated that the level had gotten worse dropped
by two percentage points from last year, a number that has steadily lessened over the last
five years. This data indicates that some impressive ground has been regained in the man-www.inddist.com