Just about a year ago, Industrial Distribution got spruced up. The publication underwent a redesign intended to make it a brighter, better read. The industry we cover is dynamic, in a constant state of
innovation, and the magazine needed to reflect that, right down to the look of the pages.
Just as the industrial distribution field constantly adapts, last year’s shifts to the magazine were only the
beginning. If the previous modifications were a fresh coat of paint, get ready for the major remodel.
Some of the changes are tangible, easy to notice as soon as you pick up the new magazine. We’ve opted
for a heavier paper stock to better show off the companies we cover, and we’ve also committed to delivering
more of those pages every issue.
You’ll also likely spot some new features. We want Industrial Distribution to be
dependable, providing insights and the latest thought leadership on the topics that
resonate most with our readers.
In every issue, we’ll bring you View from the Top, a conversation with a leading
executive from an industrial distributor or an association. We inaugurate the feature
with Georgia Foley, the CEO of STAFDA, who recounts her background and the
history of the organization. She also provides a clear-eyed assessment of the industry
and forecasts the tricky trends ahead.
We will now include a series of recurring columns hitting on the array of broader
topics that drive business and occasionally provide confounding challenges. Sales Pitch
delves into the world of the sale force, On Your Business addresses operations, and
Online Branch explores the ins and outs of e-commerce. Additionally, Legal Watch hits
on contracts and other aspects of business that might generate attorney’s fees, and Delivery Details goes
deep on supply chain and logistics. You’ll find other new elements sprinkled throughout the magazine, such
as expanded news recaps and product coverage.
Of course, there are plenty of elements we’re carrying over from the previous iteration of Industrial
Distribution. We’ll continue to provide an in-depth profile of a distributor every issue, and many of the
annual features you’ve come to expect will still have a home in these pages. This issue, for instance,
includes the latest version of the ID Watch List, spotlighting those companies that we’ve identified as
notable up-and-comers in industrial distribution.
The team here at Industrial Distribution has been working for months to reshape the publication. There are
likely a few more tweaks to come as we gather feedback from our readers and continue to learn what works
and what could use a little more refinement.
The assurance that more changes will come doesn’t change a simple fact: We’re extremely proud of the
new Industrial Distribution. We think it carries the strengths of the magazine you’ve long valued, but also
shows a flair and depth that’s a welcome improvement. We hope you enjoy reading it and we can’t wait to
hear what you think.
Daniel Seeger, Editor
The team here
for months to
Foreground to background: Daniel Seeger, ID editor;
Catherine Sbeglia, ID associate editor; Jon Minnick, editorial
content director; and Rachelle Blair-Frasier, ID managing
editor work on the revamped Industrial Distribution.