www.inddist.com 10 INDUSTRIAL DISTRIBUTION / March/April 2017
window of when to expect product to show up instead
of the old method of just having a warehouse manager
guesstimate arrival times.
“Now we just look online and say, ‘he’s going to be
there within three minutes of 10:36,’ David Spence says.
“Those technologies have created better efficiencies, and
there’s a handful more that are on our radar.”
When discussing the services Rundle-Spence offers, one
has to start with Red Hot — which includes emergency
delivery and 24-hour repair offerings — which has been a
strong business and a differentiator against larger competi-
tors that can cut prices. The company has long offered Red
Hot delivery, which began with commercial water heater
delivery. Water heater sales were slow, so Rundle-Spence
enhanced that offering when it purchased and customized
several trucks with racks, lifts and electronic dollies capable
of holding 1,500 lbs. worth of water heaters.
“Our sales went up unbelievably within a year, and
we’re maintaining that level,” David Spence says.
Soon after, a competitor began carrying the same
brand of water heater that Rundle-Spence carries and
started selling it cheaper. The company adapted to that
Most of Rundle-Spence’s early deliveries were done
via horse-and-buggy like seen here near the turn of
the 20th century. (Rundle-Spence photo)
A late 1800’s artist rendering of
Rundle-Spence’s original location in
Milwaukee. (Rundle-Spence photo)
Pipe inventory inside Rundle-Spence’s
New Berlin, WI location. (ID photo)