28 INDUSTRIAL DISTRIBUTION / January/February 2015 www.inddist.com
The 2015 Watch List
AMMEX Corporation is a Kent, WA-based importer and distributor
of high quality disposable gloves and barrier protection products.
Any distributor who carries this type of product knows the need
to differentiate themselves in the marketplace, and who better
understands competitive advantage than AMMEX — a business
that’s been listed on Washington’s 100 Fastest Growing Private
Companies eight times.
From AMMEX’s perspective, anyone can carry a glove line. However, “we help our clients sell more gloves,” says Danielle Salomon, the company’s digital marketing coordinator.
The AMMEX Sales Acceleration Solution (SAS) is a customized
marketing program that allows clients and customers to try the
product before they buy. Key items included in SAS kits are things
like customized product fliers and chemical resistance charts to
assist customers in selecting the right glove for the right job.
Additionally, AMMEX glove training videos are provided to
educate a customer’s sales teams on information on glove materials, applications where they are used, specifications for each glove,
and specific market opportunities.
“We have a humble product and continue to grow both our
business and the business for our wholesale distributor clients as
well,” adds Salomon.
Reynolds & Son
If you recognize the name Reynolds & Son, it may be be-
cause this company has been around this industry for an
astonishing number of years — since 1874, in fact. At that
time, founder George Reynolds was a man with a saying
that’s been time-tested since: “Not how cheap, but how
George Reynolds would probably be glad to know that
his motto has been sustained over the years, and that Reyn-
olds & Son has kept the good parts of this classic business
model, and added some modern necessities in order to
remain competitive. According to Nick Papaseraphim, CFO/
COO, these include aggressive investments in technology,
including a full-featured ERP system, full-time IT staffing,
and a robust website presence.
Additionally, Reynolds & Son is an Affiliated Distributors
member company, which helps the company leverage the
group’s buying power and, subsequently, offer competitive
pricing for customers. Another valuable asset the company
touts is its staff, and turnover remains low: “More than a
third of our employees have been with the company for
more than 20 years,” says Papaseraphim.
Add to this a combination of VMI, vending, and e-commerce, and this distributor is able to keep pace with some
of their larger competitors. “We pride ourselves on being
nimble and outperforming the larger multi-nationals in our